ABOUT GRUV GEAR

Gruv Gear is a premium lifestyle accessory brand originally rooted in the
creative community. Distributed in over 60 countries, it aims to revolutionize the musician and
jetsetter’s lifestyle with its innovative backpacks, cases and innovative accessories. Over 250
world-class performers, producers, photographers, and million-mile travelers endorse and trust
Gruv Gear with their everyday carry and tech essentials.

ABOUT ERNIE BALL

In 1962, veteran player and guitar teacher Ernie Ball created Slinkys®,
the innovative light gauge electric guitar strings widely revered by thousands of iconic players
including Eric Clapton, Keith Richards, Jimmy Page, Paul McCartney, Metallica, Brad Paisley,
Slash, John Petrucci, Angus Young, and John Mayer. The strings are all crafted in Coachella,
CA. Ernie Ball also offers state-of-the-art instrument accessories that are carried in more than
6,000 stores in the U.S. and 120 countries worldwide. Officially purchasing the Music Man®
company in 1984, Sterling, joined later by his sons Scott and Brian, has built a team of
dedicated professionals based in San Luis Obispo, CA who collectively share a common goal:
crafting the highest level of hand-crafted instruments available. Originally founded by Tom
Walker, Forrest White and Leo Fender in 1974, Music Man built its name leading an industry
revolution, introducing active electronics on its production instruments. As part of the team
during the ’70s, Sterling Ball played an important role in the design and development of the
iconic StingRay basses. The family-run company maintains its founder’s dedication to
preserving the musician’s playing experience and delivering superior sound quality through the
development of new products, such as Cobalt Slinkys, M-Steel, Earthwood, and therevolutionary Element Shield Packaging, keeping each set as fresh as the day they were made.
The company also fosters artist development through musician-focused programs such as the
world’s largest and longest-running unsigned artist programs, where bands compete each year
for the chance to play live on national tours, festivals, and events.